Author

Dmitri IlinHello, my name is Dmitri Ilin. I am currently Web Analytics Manager at Folium LLC, Lipetsk, Russia.
Digital marketing, web development and web analytics kindled my interest back in 2012 when I started working as a seo-copyrighter in a small SEO&PPC agency.
Now my current position’s essential responsibilities include:
– drive the digital analytics strategy to actionable metrics
– perform A/B tests and post test analysis
– code custom JavaScript for enhanced tag management solutions
– perform click stream data analysis
– identify opportunities for site’s layout and navigation improvement

The reason I started this blog is quite simple. I believe in data driven digital marketing and I want to learn more about it. I’d also like to share some of the basic technics I use to collect and analyze data and help people to improve their skills in web analytics to gain more of their sites.

Contact me

You can contact me through all the means that are listed here. You can also find me on Twitter or Google Plus!