Hello, my name is Dmitri Ilin. I am currently Web Analytics Manager at Folium LLC, Lipetsk, Russia.
Digital marketing, web development and web analytics kindled my interest back in 2012 when I started working as a seo-copyrighter in a small SEO&PPC agency.
Now my current position’s essential responsibilities include:
– drive the digital analytics strategy to actionable metrics
– perform A/B tests and post test analysis
– perform click stream data analysis
– identify opportunities for site’s layout and navigation improvement
The reason I started this blog is quite simple. I believe in data driven digital marketing and I want to learn more about it. I’d also like to share some of the basic technics I use to collect and analyze data and help people to improve their skills in web analytics to gain more of their sites.