Export data from Google Analytics to Google Bigquery

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Google+TwitterFacebookLinkedinAlright. Now, when the web is nearly overburdened with the abc solutions simply explaining how to use built-in analytics tools brought almost to perfection by Google engineers, I guess it’s time for some really advanced analytics stuff. So, in this post I will…

Manage query parameters in GTM (like UTM) with these simple functions

Manage query parameters in GTM (like UTM) with these simple functions

Google+TwitterFacebookLinkedinIn this post I’ll show you a simple JS function which allow you to manage your UTM parameters using Google Tag Manager. With the help of this solution, you can easily get values of UTM parameters (say, utm_campaign or utm_content),…

One function to rule them all: easily send events to Facebook through Google Tag Manager

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Google+TwitterFacebookLinkedinIn this post I will show you how to handle and send event data to other analytics services using a single JS function. With this solution you can easily send events to Facebook through Google Tag Manager with Universal Analytics…

Send Google Analytics hits to 3rd party services using Google Tag Manager

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Google+TwitterFacebookLinkedinYes, I know. It’s been a huge while since my last post. However, it wasn’t that I lost my passion for web-analytics and/or web development. Rather on the contrary, I decided to focus on deepening my Javascript and SQL skills…

Use Optimizely X API within Google Tag Manager for sending experimental data to GA

how to use optimizely x api within google tag manager

Google+TwitterFacebookLinkedinIn my previous post I have described a solution that allows you to mitigate FOOC (flash of original content) while using Google Tag Manager to perform A/B tests. That post also contains a tip on how to use Optimizely X…

Perform A/B test via GTM without page flickering

Mitigate content flashing/flickering during ab tests

Google+TwitterFacebookLinkedinProbably, you’ve already come across a couple of guides on how to mitigate content flickering/flashing during A/B testing (including this awesome post by Sean Emmel). Generally, these guides contain simple yet valuable tips, e.g. using CSS over JS where applicable,…

Track chat interactions and users’ messages preceding a conversion

track chat interactions and users' messages in Google Analytics

Google+TwitterFacebookLinkedinOne of my clients wanted to know what percentage of live chat conversations resulted in a purchase conversion. In other words, the task was to get the number of conversions performed by the visitors who have interacted with live chat…

Set up Twitter conversion tracking via Google Tag Manager

use google tag manager to track twitter conversions

Google+TwitterFacebookLinkedinWith the new Universal Website tag that has been officially introduced not so long ago Twitter conversion tracking has become much easier. Previously, you would have to create a separate snippet for each event and each tailored audience. If you used…