Plain math to make a forecast for a marketing plan based on Google Analytics data

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Google+TwitterFacebookLinkedinThis post will demonstrate one of the possible solutions for creating a marketing plan with Google Analytics data using just Google Sheets and plain math. Hopefully, this is what you will get if you take on board the solution (a…

Track users’ interaction with YouTube videos using Google Tag Manager

Google+TwitterFacebookLinkedinYes, it has finally happened. Now we have a special trigger helping us to track YouTube videos in Google Tag Manager. Honestly, I don’t like writing a lot about ready-to-use features. What I love about GTM is that all tools…

Export data from Google Analytics to Google Bigquery

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Google+TwitterFacebookLinkedinAlright. Now, when the web is nearly overburdened with the abc solutions simply explaining how to use built-in analytics tools brought almost to perfection by Google engineers, I guess it’s time for some really advanced analytics stuff. So, in this post I will…

One function to rule them all: easily send events to Facebook through Google Tag Manager

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Google+TwitterFacebookLinkedinIn this post I will show you how to handle and send event data to other analytics services using a single JS function. With this solution you can easily send events to Facebook through Google Tag Manager with Universal Analytics…

Send Google Analytics hits to 3rd party services using Google Tag Manager

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Google+TwitterFacebookLinkedinYes, I know. It’s been a huge while since my last post. However, it wasn’t that I lost my passion for web-analytics and/or web development. Rather on the contrary, I decided to focus on deepening my Javascript and SQL skills…

Use Optimizely X API within Google Tag Manager for sending experimental data to GA

how to use optimizely x api within google tag manager

Google+TwitterFacebookLinkedinIn my previous post I have described a solution that allows you to mitigate FOOC (flash of original content) while using Google Tag Manager to perform A/B tests. That post also contains a tip on how to use Optimizely X…

Track chat interactions and users’ messages preceding a conversion

track chat interactions and users' messages in Google Analytics

Google+TwitterFacebookLinkedinOne of my clients wanted to know what percentage of live chat conversations resulted in a purchase conversion. In other words, the task was to get the number of conversions performed by the visitors who have interacted with live chat…

Set up Twitter conversion tracking via Google Tag Manager

use google tag manager to track twitter conversions

Google+TwitterFacebookLinkedinWith the new Universal Website tag that has been officially introduced not so long ago Twitter conversion tracking has become much easier. Previously, you would have to create a separate snippet for each event and each tailored audience. If you used…

Leverage zero result searches for improving site content

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Google+TwitterFacebookLinkedinAlthough some excellent guides on how to track zero result searches in Google Analytics have already been published in those blogs dedicated to digital analytics (including Justin Cutroni’s post here), I decided to offer a solution that: proposes the usage…

Track pop-up conversions in Google Analytics via Google Tag Manager

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Google+TwitterFacebookLinkedinIn my previous post on the subject matter I explained how I would use GTM to track pop-up impressions in Google Analytics. I also tried to show how you can configure your pop-up’s code according to your needs (delay, impression…