Use Optimizely X API within Google Tag Manager for sending experimental data to GA

how to use optimizely x api within google tag manager

Google+TwitterFacebookLinkedinIn my previous post I have described a solution that allows you to mitigate FOOC (flash of original content) while using Google Tag Manager to perform A/B tests. That post also contains a tip on how to use Optimizely X…

Perform A/B test via GTM without page flickering

Mitigate content flashing/flickering during ab tests

Google+TwitterFacebookLinkedinProbably, you’ve already come across a couple of guides on how to mitigate content flickering/flashing during A/B testing (including this awesome post by Sean Emmel). Generally, these guides contain simple yet valuable tips, e.g. using CSS over JS where applicable,…

Track chat interactions and users’ messages preceding a conversion

track chat interactions and users' messages in Google Analytics

Google+TwitterFacebookLinkedinOne of my clients wanted to know what percentage of live chat conversations resulted in a purchase conversion. In other words, the task was to get the number of conversions performed by the visitors who have interacted with live chat…